... On a hot day at County Hall in London, [David] Hepworth [of Development Hell, an independent magazine company] stood up and gave Britain's record-company bosses a lecture about their own customers, concentrating on "the 50-quid guy", a term he had picked up from friends in retail. "This is the guy we've all seen in Borders or HMV on a Friday afternoon, possibly after a drink or two, tie slightly undone, buying two CDs, a DVD and maybe a book - fifty quid's worth - and frantically computing how he's going to convince his partner that this is a really, really worthwhile investment."
He has given up on Radio 1 and listens to Radio 4 more than any music station, though he likes the less cosy bits of Radio 2, such as Jonathan Ross on Saturday morning. If he had a digital radio, he would love BBC6 Music, with its slogan "the great, the new and no fill" and its habit of playing Franz Ferdinand alongside the Clash. He adores DVD: "It's impossible to overestimate what a transformational medium DVD is in all this," Hepworth says. "Videos seemed like a waste of money. DVDs are investments."
The 50-quid bloke probably has an iPod but uses it as a radio rather than a substitute for his CDs. His favourite recent film is Lost in Translation, in which Bill Murray shows his own 50-quid tendencies by crooning a karaoke version of the Roxy Music song More Than This.
He has been in love with music all his life - "He's got the High Fidelity chip embedded in his brain," says Jerry Perkins, publisher of Word magazine - but his interests have broadened along the way. He is university-educated, reads a broadsheet, of whatever size, and raved about Anthony Beevor's Stalingrad. He is not a great telly-watcher but loves The Simpsons and The Office and will miss Friends. And yes, he may be a she. Women bought 41% of albums in 2002, up from 38% the year before. "But frankly," says Hepworth, "blokes get the same giddy rush from buying CDs and DVDs that most women get from shoes. It's a spiritual thing." ...